Which email newsletter provider should you use?
You're not locked into any one provider — the choice is yours, and your store platform doesn't restrict it. But building an email list is strongly worth it, because email consistently delivers the highest conversion for online art sales, and a healthy list often becomes your most reliable source of repeat buyers.
A sensible default: if you're just starting out, Mailchimp or MailerLite are both excellent — generous free tiers, friendly drag-and-drop editors, and built-in signup forms you can embed on your site.
As your list and sending grow: - Klaviyo shines for e-commerce, with deep Shopify integration and powerful automations (welcome series, abandoned-cart, win-backs). - Substack suits artists who want to write longer-form updates or a paid newsletter, with built-in audience discovery. - MailerLite stays a great-value all-rounder as you scale.
Practical pointers: - Pick a provider with easy signup forms / landing pages so you can collect subscribers from your site, social bio and ads. - Use automations to send a welcome email the moment someone joins, then nurture toward an exclusive print release. - A proven play: grow subscribers, then offer that list an exclusive or early-access print sale — scarcity plus a warm audience converts well. - Always get clear consent and include an unsubscribe link to stay compliant.
Your call: any of the above works well. Start simple, then upgrade when you need richer automation.
Connecting your provider to creativehub
If you sell with creativehub drops, connect your email platform under Settings → Connections and your campaign stats (sends, opens, clicks) feed straight into your drop marketing analytics. Supported today: Mailchimp, Brevo, Beehiiv, Klaviyo and MailerLite — plus Shopify Email automatically when your store is connected. Mailchimp connects with its own login popup; the others take an API key from your provider's account settings (for MailerLite: Integrations → API), which we verify with the provider and use only to read your campaign stats.