creativehub blog

In the age of social commerce, it’s your brand that matters

Here is something worth noticing the next time you sell a print through someone else.

Look at the web address your collector lands on. Look at the name on the box that arrives, the compliments slip, the email receipt, the tracking notification. Whose brand is on all of it?

Almost never yours.

Your work, their brand

Marketplaces and print-on-demand platforms are in the business of building their own name. Every sale you make sends a collector to their domain, wrapped in their packaging, added to their mailing list. You provided the art and the audience. They kept the relationship.

The old world did the same thing. A gallery takes the work, takes half, and the collector becomes the gallery's client rather than yours. That was the deal for a hundred years because there was no alternative.

There is now, and it matters more than it used to. In the age of social commerce your audience follows you. They found your work in your feed, they watched you make it, and when they buy it they want to hear from you. Handing that moment to someone else's brand is the single most expensive habit in selling art online.

A drop store page carrying the artist's own name
Artwork shown © Andrew McCarthy

So we built the opposite

creativehub gives you a free store, and it is yours in the ways that count.

Your own address. Your store sits on your own subdomain, so collectors arrive somewhere that carries your name, not ours. No marketplace listing, no shared shopfront, no competing artists in a sidebar.

Your own design. Start from a template or paste in your existing website and creativehub picks up your styles and builds the store to match.

Your own collectors. Their email addresses are yours. You keep the list, and you keep the right to sell to it again.

Your own brand on the parcel. The packaging, the letter, the certificate, the numbering, all carry your name. Nothing that reaches your collector says theprintspace on it.

An order packed by hand in the artist's own branding

Already have a shop? Keep it

If you have built something on Shopify, we are not asking you to move. Plug creativehub into your existing store and it does the same job behind the scenes: your products, your checkout, your brand, and we print and ship each order as it comes in.

Either way the principle is the same. You own the shopfront, you own the collector, and your name is on everything they touch.

Create your free store

Your own subdomain, your own design, your own collector list, your brand on the parcel. It takes minutes, and it costs nothing.