Selling art, taught by 700 drops.
What we actually see work across hundreds of real print releases: drops, content, brand and fulfilment. From the team at theprintspace and creativehub.
200,000 followers and no time to paint
The accidental artist, the holiday seasons that swallowed her, and the sold-out drop that fixed it.
How Caroline Wendelin grew to 400,000 followers
The daughter of two painters who quit built the version of an art career her parents never had.
World-class fulfilment, in your name
The moment a print leaves your hands it passes through somebody else's. What arrives at the door either builds your name or quietly undermines it.
In the age of social commerce, it’s your brand that matters
Look at the box, the receipt, the web address. Whose brand is on it? Almost never yours. Handing that moment to someone else is the most expensive habit in selling art online.
The content that sells during a drop
Most artists do not have a content problem. They have a content mix problem. Seventeen types of post, on two axes, with real examples from artists we work with.
Why print drops sell so much art
A drop is an event with a beginning and an end. Scarcity is what makes art valuable, and a deadline is what turns a follower into a collector.
What 700 print drops taught us about selling art online
Everything on this blog comes from real releases, not theory. Start here: who we are, and the four lessons that matter.
Put it into practice
A free store, your first print drop and a day-by-day marketing plan, set up in minutes. We print, frame and deliver under your brand.