Selling art, taught by 700 drops.
What we actually see work across hundreds of real print releases: drops, content, brand and fulfilment. From the team at theprintspace and creativehub.
The diffusion model: how artists build a career selling direct
Rarity at the top, reach at the base, and a generation of collectors travelling up. Fashion houses worked it out decades ago.
Apparel is coming: a complete range from 1 November
A full apparel range from our new Texas site, packed in one parcel with your prints, and why it should be sold in drops.
How to get colour accurate prints: six simple rules
Calm light, a calibrated screen, Photoshop set up once, a soft proof on our paper profile, the profile embedded, and a test strip when it matters.
Which posts drove your collectors to buy? Analytics is live
Five pages that tie your sales back to the posts, the emails and the channels that produced them.
How auctions work on creativehub, step by step
From adding your first lot to the money landing in your account, and everything your collector sees in between.
200,000 followers and no time to paint
The accidental artist, the holiday seasons that swallowed her, and the sold-out drop that fixed it.
How Caroline Wendelin grew to 400,000 followers
The daughter of two painters who quit built the version of an art career her parents never had.
World-class fulfilment, in your name
The moment a print leaves your hands it passes through somebody else's. What arrives at the door either builds your name or quietly undermines it.
In the age of social commerce, it’s your brand that matters
Look at the box, the receipt, the web address. Whose brand is on it? Almost never yours. Handing that moment to someone else is the most expensive habit in selling art online.
The content that sells during a drop
Most artists do not have a content problem. They have a content mix problem. Seventeen types of post, on two axes, with real examples from artists we work with.
Why print drops sell so much art
A drop is an event with a beginning and an end. Scarcity is what makes art valuable, and a deadline is what turns a follower into a collector.
What 700 print drops taught us about selling art online
Everything on this blog comes from real releases, not theory. Start here: who we are, and the four lessons that matter.
Get a sales estimate
Tell us about your work and your audience and we will estimate what you could sell. Then we send you a short series of emails with actionable advice on growing your art sales.