Which posts drove your collectors to buy? Analytics is live

Analytics is live in every creativehub account. It ties the money you make back to the posts, the emails and the channels that produced it, across your store, your createdrops pages and your auctions. This is a walk through the five pages and what to do with them.

Why we built it

Most artists we work with can tell you which post got the most likes last month. Far fewer can tell you which post sold work. The two are not the same thing, and the gap between them is where a lot of effort goes to waste. Until now the only way to connect a sale to the thing that caused it was to guess, or to ask every buyer where they came from.

Your audience chose you, and the sales they make are the proof of that. We wanted you to be able to see that proof, channel by channel and post by post, so that the next drop is planned on what actually worked rather than on what felt good.

The five pages

1. Total revenue by month

What buyers paid, including shipping, across your store sales, your createdrops sales and your auctions, month by month. Switch between the last 12 months, 24 months, all time, or by year. The figure at the top is your all-time total and the number of orders behind it.

2. Revenue per drop

The same figures your account manager sees, drop by drop: products, shipping and tax added. The average per drop is shown above the chart, so you can see at a glance which releases beat your average and which fell short.

3. Revenue sources

Which channels drive your sales. For each channel, email, Instagram, Facebook, TikTok, X, Pinterest, YouTube, other websites and search, and direct visits, you see visits, orders, conversion rate and revenue, with a typical conversion rate for that channel beside yours. Orders that arrive outside a sale window are counted separately, so the channel numbers describe what happened while you were actively selling.

The pattern in the demo account above is one we see again and again across real accounts: Instagram brings the most visitors, email brings the most buyers per visitor. That is the case for growing an email list in one chart. An email list is a direct relationship with the people who love your work, and no algorithm can switch it off.

4. What sells

Your prints ranked by sales across every drop and store sale, with revenue, prints sold and orders for each. Flip to the lowest sellers to see what is not earning its place. Product sales are tracked from March 2024, so earlier drops are not ranked here.

5. Posts that made you money

Your Instagram posts ranked against your average post, with the sales we can trace to each one and the reach it had. Across the demo account's 66 posts during sales, the average post is credited with about $2,000; the best post is worth six times that. When you see that two posts of the same work, weeks apart, both sit near the top, you have learned something about what to post next time.

How the tracing works

Every link creativehub gives you, for a drop page, a store page or an auction, carries a small tag that says where it was used. Your marketing plan hands you a tagged link for each post, story and email in the plan, and the checkout keeps that tag with the order. When a buyer arrives from a tagged link and buys, the order is credited to that post or email. When they arrive from Instagram without a tagged link, the order is credited to Instagram as a channel. The figures on the posts page say "at least", because a buyer who saw your post, then typed your store address into a browser a day later, cannot be traced, so the true number is never lower than the one shown.

That is also why the tracked links matter. Use the link the plan gives you for each post rather than the bare address, and the picture gets sharper with every drop.

What to do with it

Three things, in order. First, look at revenue sources and find the channel with the highest conversion rate. That is where your buyers are, whether or not it is where your biggest audience is. Second, open the posts page before you plan the next drop and look at the top four. Make more of that. Third, if email is not yet one of your top two channels, make growing the list the goal of the next drop, because that is the one channel whose results compound.

Where to find it

Open your account at sell.creativehub.io and choose Analytics in the sidebar. The pages fill from the data already in your account, so there is nothing to set up. If you work with an artist manager, they see the same figures you do.