A custom insert is a printed A4 sheet that ships with each order — typically a letter, thank-you note, or care guide. It's one of the three branded elements you can add to dropship orders.
How it works
- Format: A4 PDF.
- Cost: £2 per unique insert sent with orders.
- Variants: you can assign one insert per print variant (e.g., a different letter for each artwork in a drop).
- Per-order rule: if a customer orders multiple prints that share the same insert, only one copy is included in the package.
What to put on it
- A short personal note thanking the buyer.
- Care instructions (avoiding direct sunlight, framing recommendations).
- The story behind the artwork or the drop.
- Links to your other drops, social channels, or upcoming releases.
Design tips
- A4 is large — leave generous margins. The customer scans it for tone, not detailed instructions.
- A signed-style PDF feels more personal than a designed marketing flyer.
- Refresh the insert per drop so repeat customers feel rewarded with new content.