“should”

15 articles tagged should.

How bright should my monitor be when editing for print?

The most common mistake is editing on a screen that's too bright. A bright monitor makes images look lighter than they are, so you compensat…

How far in advance should I promote a print drop?

Give yourself a proper run-up. People rarely buy the first time they see a work; they need to encounter it repeatedly before they feel confi…

How often should I email my audience?

There's no single magic number, but the principle is simple: email often enough to stay a welcome presence, not so often that you become noi…

How often should I post on social media?

Consistency beats intensity. Posting regularly trains both the algorithm and your audience to expect you, and gives you more chances to land…

How should I photograph my artwork before uploading it?

Good reproduction is mostly about flat, even lighting and accurate colour — then a clean high-resolution export.

How should I store or handle my prints?

Looked after well, fine-art prints last a very long time — so a little care goes a long way. The main enemies are light, heat, humidity, air…

Should I offer discounts, and how?

Discounts can drive action, but use them carefully. Your aim as an artist is to build a premium, sustainable brand, and heavy or constant di…

Should I run paid ads as an artist?

Paid ads can be powerful, but they work best once your organic foundations are in place. They've levelled the field for artists by giving yo…

Should I sharpen my file before printing?

This is entirely up to you. theprintspace does not apply any sharpening during printing, which gives you full control over how crisp the fin…

What is an email welcome sequence, and what should it include?

A welcome sequence is a short series of automated emails that go out to every new subscriber over their first days or weeks on your list. It…

What part of my image should I choose for a test strip, and how do I judge it?

If you're testing a crop of your image (rather than the whole thing), pick the most demanding part of the picture — the area that will most …

What should I post before a print drop goes live?

The weeks before launch are where the sale is actually won. Your job is to build connection and anticipation so that by launch day your audi…

What should I put in a launch email?

The launch email is the single most important message of your drop. Email is your highest-converting channel because subscribers chose to he…

What's a healthy profit margin I should aim for on my prints?

There's no single 'correct' margin — the right number depends on your audience, your work, and how you position yourself. But here's how to …

Which colour profile should I embed in my file?

Don't embed a colour profile in your file before uploading to creativehub. Instead: