How often to post on social media
Consistency beats intensity. Posting regularly trains both the algorithm and your audience to expect you, and gives you more chances to land a hook that reaches new people. The right frequency is the most you can sustain while keeping quality high, because a poor post helps no one.
Guidance to work from:
- Set a rhythm you can keep. A steady cadence you maintain for months beats a burst of daily posts that fizzles out. Decide on a realistic schedule and protect it.
- Post more during a drop or campaign. When you're running a print drop or growing your list, increase your output across posts and Stories to keep momentum and hit the repeated exposures people need before they buy.
- Use Stories liberally between bigger posts. They're lightweight, ideal for driving people to your link, and let you stay present without producing a polished post every day.
- Lead with video for reach. Make Reels or TikToks a regular part of the mix, since they're most likely to reach non-followers.
- Plan in batches. Set aside time to plan and schedule a week of content at once using a scheduler, so daily posting doesn't eat your studio time.
Action: choose a weekly posting target that's realistic for you, block out one planning session a week to prepare it, and keep every post anchored to a hook and a clear call to action.