Grow your sales
Marketing know-how: audiences, email, conversion and selling more art. 26 articles
How can behavioural-science principles help me sell more art?
Art is a discretionary purchase, so even people who love a piece often hesitate to justify it to themselves. Behavioural science helps becau…
How do I find my target audience?
Your target audience is the specific group of people most likely to connect with your work and buy your prints. Finding them means getting p…
How do I increase traffic to my store?
More traffic means more chances to sell, but quality matters as much as quantity. Your goal is to attract people who genuinely connect with …
How do I turn followers into buyers?
A big following is only potential; it becomes income when you guide engaged followers towards owned channels and clear buying moments. The t…
How Growth Targets work
> Not yet live. Growth Targets is part of the social and marketing suite, which hasn't shipped to artists yet. The page is hidden in the cur…
How often should I email my audience?
There's no single magic number, but the principle is simple: email often enough to stay a welcome presence, not so often that you become noi…
How to let customers choose the paper for their print
You can offer multiple paper options for the same artwork by creating a separate product per paper, then letting customers choose at checkou…
How to upload your brand logo
Your logo brands your sale page and store. Upload it during the wizard's Logo step, or later via Edit Options → Logo. It's optional — you ca…
Is there a minimum order, or a volume / bulk discount?
You don't need to place a large order to use theprintspace — because printing is on demand from rolls of archival paper, you can order a sin…
Should I offer discounts, and how?
Discounts can drive action, but use them carefully. Your aim as an artist is to build a premium, sustainable brand, and heavy or constant di…
Should I run paid ads as an artist?
Paid ads can be powerful, but they work best once your organic foundations are in place. They've levelled the field for artists by giving yo…
What is a brand, and why does it matter for an artist?
Your brand is how you and your work are perceived by everyone who comes into contact with it, especially on social media. It is more than a …
What is a call to action?
A call to action (CTA) is the moment you explicitly ask someone to do one specific thing, such as "Sign up to my newsletter" or "Get this pr…
What is a click-through rate?
Click-through rate (CTR) is the percentage of people who click a link or button, out of those who saw it. In an email, it is clicks on your …
What is a conversion rate?
Your conversion rate is the percentage of visitors to your store who actually buy something. You calculate it by dividing the number of sale…
What is a lead magnet, and how do I create one?
A lead magnet is something valuable you give away for free in exchange for someone's email address. It's one of the most effective ways to g…
What is a sales funnel?
A sales funnel is the journey a person takes from first discovering you to becoming a buyer, and then a repeat collector. It is called a fun…
What is an abandoned-cart email, and how do I reduce cart abandonment?
An abandoned-cart email is an automated message sent to someone who added a print to their cart but left without completing the purchase. It…
What is an email open rate?
Your email open rate is the percentage of people who open an email, out of everyone who received it. It is a core measure of whether your em…
What is an email welcome sequence, and what should it include?
A welcome sequence is a short series of automated emails that go out to every new subscriber over their first days or weeks on your list. It…
What is conversion rate optimisation?
Conversion rate optimisation (CRO) is the practice of deliberately improving the percentage of visitors who buy, by removing friction and st…
What is engagement / an engagement rate?
Engagement is how actively people interact with your content, through likes, comments, shares, saves, and replies. Your engagement rate expr…
What is retargeting?
Retargeting is showing ads or messages to people who have already interacted with you, such as visiting your store, viewing a print, or enga…
What is return on ad spend (ROAS)?
Return on ad spend (ROAS) measures how much revenue you earn for every unit of currency you spend on advertising. You calculate it by dividi…
What should I put in a launch email?
The launch email is the single most important message of your drop. Email is your highest-converting channel because subscribers chose to he…
What's an average conversion rate for an online art store?
There is no single "average" conversion rate for an online art store that you should treat as gospel. It varies with your audience quality, …