You can offer multiple paper options for the same artwork by creating a separate product per paper, then letting customers choose at checkout.
How to set it up
For each paper option you want to offer:
- Duplicate the print product.
- Configure the duplicate with the alternative paper.
- List both products on your storefront, grouped together with clear labels.
Most storefronts will surface this as a paper-selector variant on a single product page.
A note on conversion
Giving customers too much choice can reduce conversion. Two failure modes show up in practice:
- Decision paralysis — customers can't pick and abandon the checkout.
- Lack of expertise — customers don't know how papers behave and feel under-informed.
- Aesthetic mismatch — not every paper suits every image.
Recommended approach for most drops
Pick the single paper that best suits the work, lock it in, and describe the paper's qualities (texture, base tone, finish) in the product description. This conveys craft and confidence — and converts better than a four-option dropdown.
Reserve the multi-paper choice for cases where it's genuinely additive: a series where a customer might want matching finishes across pieces, or a gallery setting where collectors expect options.