Not yet live. Growth Targets is part of the social and marketing suite, which hasn't shipped to artists yet. The page is hidden in the current build, so you won't see it in the sidebar today. This article describes how it will work once it's switched on.
The Growth Targets page lets you set annual (2026) targets and compare your performance against platform benchmarks.
A toggle at the top switches between two views:
- Set Targets — enter your annual targets.
- Target Tracking — see progress against those targets.
Sections
- Social Engagement — follower and engagement targets per platform (Instagram, Facebook, TikTok, X).
- Activity — Drop Cadence and OCC Campaign targets.
- Drop Performance — conversion rate and traffic-source targets per drop.
- OCC Performance — email and SMS subscriber capture targets.
- Overall (implied) — implied Total Revenue (Drop Cadence target × Average Drop GMV) and implied Average Drop GMV.
How targets and benchmarks display
- Your Current Average — your actual performance so far.
- All Artists' Average — the platform benchmark for that metric, for comparison.
- Monthly Average Target — for Activity metrics, this is the annual target ÷ 12, calculated automatically.
- Auto-save — your changes save automatically, about half a second after you stop typing.
- Values display to a maximum of one decimal place.
Where an administrator has set a "Working Benchmark" for a metric, that value is shown as the All Artists' Average instead of the auto-calculated one. See About admin Platform Benchmarks.