This article will give our opinion on how to decide what prices to charge for your art prints. It is of course entirely up to you what you charge, but this guide will give you some things to consider when making that decision.
Our guide on art print pricing
There are no hard and fast rules to setting art prices. Our rule of thumb pricing guide below is based on the values we have seen achieved by various artists who print and sell their work through us, through our 10 year history of working in the art world and our research and surveys of the art buying public.
Please bear in mind this is a guide only and relates to our experience in online sales of art prints (not originals), we know that everyone will have their own perspectives and experience on the subject.
Things to consider when pricing your art
Art is a discretionary item. Purchasing art is a highly personal and subjective decision. That means it is tricky to make hard and fast rules about pricing, but there are certainly factors that affect value.
Here are our top considerations:
- Are you starting out, a rising star or fully established?
If you & your art are widely known, then the demand for your work will be greater. We have categorised some career stages in our advice above.
For example, we would say that to be a rising star means your art has been featured a number of times online on art blogs or in art magazines and you would have had at least one solo exhibition, maybe more.
To be established means to have achieved this type of exposure over at least a five to seven year period, and you might have won awards or bursaries. The degree to which you are established in this way will give confidence to buyers to pay higher prices.
If you have not had any media coverage or solo shows then it is our opinion that from the buyer’s perspective you are in the category of starting out.
- How intricate is the process of creation of the work?
The time taken to produce the work has a bearing on perceived value, so that includes the time and effort and thought that has gone into the concept as well as the crafting of the artwork.
This means this point is a bit subjective from the buyer’s perspective. In the same way as with limited editions, this point is only valid if the work is in demand already.
- What size is the work?
The bigger the print the more people will be prepared to pay and the more it will cost you to reproduce.
Our on-demand fine art printing service will allow you to keep these reproduction costs to an absolute minimum but as the size goes up, we advise raising your prices accordingly.
- Is the work limited edition and how many prints are in the edition?
Limited editions mean limited availability. Scarcity tends to equal value, which matters more for work that is in demand. The number of prints in an edition matters, a limited edition of 20 will be more valuable than a limited edition of 100. You can set limited editions number on the hub, if you do we advise you to upload a signature for the certificate we will send with the artwork.
- Does the work have investment value, and is that your market?
The objective of some art collectors is undoubtedly to discover the next big artist, buy their work early and see it appreciate in value. The reality is that investment isn’t the reason the vast majority of people buy art online.
As we mentioned previously, in our recent survey of online art buyers only 6% of buyers make art purchasing decisions for investment reasons, the majority buy for aesthetic reasons, i.e. how it goes with their room, if they have connected with the artist’s vision in some way or the artist themselves, or because the art reminds them of a place they visited, perhaps somewhere they used to live or a went on holiday.
The biggest concern of artists is how their prices affect the future investment potential of their work. We would say that if you are planning to sell your work to serious art investors, it will need to be supported by a strong track record in terms of shows, press & comment by critics and a price history in the resale market.
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